Web design is an ever-changing industry. In 2014 we saw the rise of trends like Mobile First and Flat Design. Spoiler alert: those two trends are still going strong. The web continues to evolve to provide a faster, better, and easier user experience. This year more than ever, we’re seeing clean designs focused on the user. In this article we’ll introduce you to the new and rising web design trends of 2015.
Responsive Design is now a default approach for web designers. It’s included in almost every single design. In 2015, though, it’s evolving to cover more than just screen size. RWD is going to start to include Mobile First techniques like slimming content down and keeping bandwidth limitations in mind.
Video and Parallax/Image Backgrounds
During 2014, the use of large, high quality images as a background for a site was very popular. This year, that trend will continue due to the rise of free stock photo sites on the web. This is a really nice design asset because it allows designers to find the right photo to bring a design to life without having to worry about licensing issues. Expect to see more and more video backgrounds as well as parallax effects.
Card design was made popular by Pinterest and it’s becoming very popular for eCommerce sites because of the amount of products able to be displayed while still providing a clean design. This is also a very mobile friendly design trend because it’s easy to shrink the cards down and re-organize them for mobile devices.
Flat Web Design
Flat Web Design has been adopted by major tech companies like Microsoft, Apple, and Google. Right now designers are using this approach by default. Now in 2015, it’s branching off into Material Design and Minimalism used by Google and Apple respectively. Expect to see more interesting offshoots of Flat Design this year.
Material design was invented by Google in 2014 and since then it’s begun to gain momentum in the web design community. Basically, it focuses on uniformity of design across all platforms with a particular focus on mobile. It finds its inspiration, surprisingly enough, in print design. By using typography, grids, and images, you can create a visual hierarchy that’s easy for the eye to follow.
The principle that ties all these design trends together is a focus on the user. Mobile devices are changing the landscape and, year by year, we’re going to see web designers taking this into account more. Trends like Material Design and Card Design all focus on a clean UI that caters to the user. 2015 is an exciting year.