We’ve all heard the saying, “There’s more than one way to skin a cat.” Well, this saying is definitely relevant when it comes to web design. There are many different ways to create and design a website. Some design approaches look better than others; some are more popular than others. Currently, popularity is gathering behind minimalist design approaches such as flat web design. There is a lot of merit to these approaches, but there are also some pitfalls to avoid. In this article, we’ll give you a brief introduction to minimalist design and show you the pros and cons of this approach.

What is minimalist design?

Minimalist design is a web design approach that embodies the saying, “Less is more,” by keeping ornamental elements to a minimum and instead focusing on bold colors and clear design. This approach can be defined as simple yet elegant. You may think that minimalist design sounds dull and boring; however, that is not the case. Because of the lack of ornaments, beautiful typography stands out more and plays a prominent role in minimalist design. In order for this approach to look good you must choose a cohesive color palette that communicates the mood of your site. It’s important to remember to make sure that your site functions properly despite its simple design. Make sure that your navigation and services are listed clearly. Always remember to provide great user experience through functionality and design.

Pros of Minimalist Design

1. Content is easily found.

Because of the lack of ornamental elements, and just general “fluff”, it’s very easy for users to locate your navigation and choose where they want to go. The same concept is also true for the content on your page: users are easily able to locate important content such as your mission statement or contact information.

2. Page Rendering is great.

Minimalist design uses less code than other design styles, which allows browsers to render your page more quickly and smoothly. This rendering bonus provides an overall better experience for your users.

Cons of Minimalist Web Design.

1. Don’t sacrifice functionality.

Websites should look good and function just as well. Sadly, this is often not the case. There is a danger when using minimalist design to focus so much on not having extra elements on your page that you accidentally compromise the functionality of your site. While minimalist design utilizes a simple design approach, you should not sacrifice the functionality of your site. Always make sure that your website is user friendly.

2. Boring design is dangerous.

While simple layouts using minimalist design can look fantastic, they can also be an eyesore. Make sure to choose a lively and complementary color palette to set the mood for your website and keep it from becoming a boring pile of text.

Conclusion

Minimalist design is an extraordinarily popular design style, featuring clear information, easy navigation, and a bold layout. In order to make your site look good with this approach, make sure that you have a complementary color palette and good typography. Minimalist design, when done right, can provide a clean and gorgeous experience for your users that will attract them to your website and ultimately make them into customers.

If you are looking for affordable website design, please note that EM Web Design is a professional design company that specializes in providing an excellent user experience.

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