The Welcome Email

How To Create The Perfect Welcome Email

A welcome email is one of the 7 best types of emails you can send to your subscriber base. It has a high open rate due to the useful information contained within it. This type of email allows you to introduce your company, confirm a subscription, and let the subscriber know what to expect in the future. Don’t worry if you’re not a prolific writer; this simple guide will ensure you’re creating rock-star welcome emails. Enjoy!

1. Show Your Subscribers You Appreciate Them

The first thing you should do in your welcome emails is welcome the subscriber. This will immediatly build brand trust and hopefully invoke a warm gooey feeling inside the client. Be sure to thank the subscriber for signing up. This will show that you appreciate them.

Example:

“The staff at Fabricated Cheesecakes would like to thank you for signing up to recieve great deals on great cakes”

 

2. Let them know what to expect

For this section of the email, you’ll want to provide clear information about what they’ll be recieving. Whether it’s weekly deals, information about kites, or a killer cheesecake recipe, the subscriber will appreciate being informed. Also, be sure to let them know how often they can expect to recieve emails.

Example:

“Every tuesday we’ll be sending you a newsletter filled with delicious cheesecake recipes, pictures, and special offers. We like to call it ‘Tasty Tuesdays!’ Hope you love it as much as we do!”

 

3. Introduce your company

Remember, not everyone who signs up for your newsletter will already be a customer of yours. That’s why you should take the time to say a little bit about your company and what services you offer. Don’t go overboard and start with “Back in ’67 our glorious founder…,” no, instead say something like this:

Example:

“In case you have yet to ingest the wonderful creations of Fabricated Cheesecakes, you should know we make more than just cheesecakes. We also create wedding cakes, danishes, crepes, and pies.”

 

4. Deliver The Goods

A lot of companies entice users to subscribe by offering a coupon or free item of some sort. The welcome email is the place to deliver the goods. Otherwise the user upon not finding the promised item will probably mark you as untrustworthy and not use your services.
Example:

“Don’t forget to print out your free mini cheesecake coupon and bring it by the store!”

 

5. Provide A Way To Get In Touch

Make sure you provide the website, phone number, and physical address (if you have one) in the email. This will probably be the most actionable step and should not be left out. This will encourage the user to start using your company, even before they’ve received their first newsletter from you.

Example:

“Now, if you just can’t wait for our cakes, stop by www.oursite.com to place an in store order. Or use one of the following to get in touch.

Phone # 111-111-1111
Address: 100 Broad St, New York, NY”

 

6. Send From A Representative of Your Company

People love to see a face behind a brand. The way you can accomplish this in a welcome email is to send the email from a representative of your company, preferably a higher up. This makes the client feel appreciated and gives them a name to associate with the brand.

“Hope to see you soon! -Joey M, Founder of Fabricated Cheesecakes”

 

Now lets put all our examples together to give you a full example of what a welcome email should look like.

 

Hello!

The staff at fabricated cheesecakes would like to thank you for signing up to recieve great deals on great cakes.

Every Tuesday we’ll be sending you a newsletter filled with delicious cheesecake recipes, pictures, and special offers. We like to call it ‘Tasty Tuesdays!’ Hope you love it as much as we do!

In case you have yet to ingest the wonderful creations of fabricated cheesecakes, you should know we make more than just cheesecakes. We also create wedding cakes, danishes, crepes, and pies.

Don’t forget to print out your free mini cheesecake coupon and bring it by the store!

Now, if you just can’t wait for our cakes, stop by www.oursite.com to place an in store order. Or use one of the following to get in touch.

Phone # 111-111-1111
Address: 100 Broad St, New York, NY

Hope to see you soon! -Joey M, Founder of Fabricated Cheesecakes

 

Conclusion

Welcome emails are very useful for a business. And now, you have a simple framework for creating the perfect welcome email. Following the tips outlined in this article will result in an awesome welcome email that builds trust and provides a great first impression of your company.

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